April 2016

Even if you have a good nose for real estate, did you know that using smell to influence buyers is not a new concept?

Do you know what a good property price smells like?

The old adage of real estate agents putting cookies in the oven before an open house is a well-known sales tactic.

And big business is at it too.

A study run by Nike showed an 80 per cent increase in sales when adding scents to their stores, and a petrol station saw in increase of coffee sales of 300 percent when they added the scent of coffee into the shop.

How long will it take to sell my house?

As real estate agents, this is one of the most common questions we get asked at McGrath Real Estate, along with how much will I get for it?

There are many factors that play their roles in the sale of a property, a number of which are out of control of both the seller and the agent.

For example, seasonal weather variations, academic calendars and even major events can influence patterns of demand.

So the most important advice to begin with is to be realistic about how long it may take to achieve the sale price you desire and beware of anyone who tells you exactly when your home will be sold or who promises to sell it very quickly.

Here are the 4 Ps of selling property, they'll help frame this article.

Contrary to the popular notion that the majority of Adelaideans aspire to live only in the city’s leafy eastern suburbs, living in Adelaide’s west has great appeal to many people because it provides a lifestyle that trumps many other considerations.

It is why selling real estate in Adelaide’s western suburbs provides an advantage to real estate agents who are on the home team.

At McGrath Real Estate, we know the west has unbeatable advantages over the rest of Adelaide, including:

• Its proximity to the beach
• Its nearness to the airport

Here's how these two factors alone make western Adelaide appealing to home buyers.

Every property is unique, and each house has individual traits that make it the perfect home for someone.

If you're planning on selling your older home, it is worth noting that aged properties can be wonderfully appealing if presented in the right light, particularly in this current trend of renovations and DIY.

When putting an older home on the market there are 4 golden Cs of selling that will drastically improve your return.